Title
Customers.com: How to Create a Profitable Business Strategy for the Internet and
Amazon description
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. She writes: In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. [...]
Product details
Author: Patricia B. Seybold
Hardcover: 384 pages
Publisher: Crown Business
Amazon rating: 4
Publish date: 10 November 1998
Price: $29.95